Marketing documents are those that we use for marketing
purpose. Every structured form of document that provides a business is a
marketing document.
Following lists few of the types of marketing documents:
- White Paper
- Proposal
- Brochure
- Case study
- Press Release
- Product Handbook
- Marketing Script
- Advertising Copy
- Flyer
- Poster
- Catalog
- Presentation
White Paper
A white paper, in simple words, is a guide that helps in solving the problem of the customer. It mainly should have the following three objectives:
- Complete detail about the organization.
- Issues faced by the customers.
- Solution to solve the issues.
Proposal
A Proposal is an initial commercial documentation sent to a customer explaining the solutions and its benefits in addition to the cost and time estimates. It should have the following objectives:
A Proposal is an initial commercial documentation sent to a customer explaining the solutions and its benefits in addition to the cost and time estimates. It should have the following objectives:
- Cover Letter
- Project Abstract
- Statement of Need
- Product Description
- Benefits of the Product
- Timeline
- Budget
- Offer Details, if any
- Deliverable Details
- About the Company
- Strength of the Company
- Terms and Conditions
- Conclusion
- Submitted by - information
Brochure
A brochure is an advertising tool used to introduce a company and its services. It can be distributed by mail or as leaflets to be handed over to the targeted audience.
A Brochure will provide the following three principle attributes:
- Information about the company and its services and products
- Advertises and promotes the company's business
- Provides an identity in the industry, in other words, publicize the company's logo and other identities
A brochure can have any feasible design that is suitable for the objective of the business. The commonly used designs are as follows:
- Single Sheet Brochures
- Bi-Fold Brochures
- Tri-Fold Brochures
- Z-Fold Brochures
- C-Fold Brochures
A brochure is generally printed on thick glossy paper to enhance the impression and quality.
Please Click Here for a sample Brochure.
A case study should have the following compelling attributes:
Please Click Here for a sample Case Study. This sample case study explains the business strategy of Wal-Mart.
Please Click Here for a sample Brochure.
Case Study
A Case Study refers to a close analysis of a particular subject. The subject can be anything such as a person, a group, an organization, or an event. A case study can be descriptive or explanatory. It involves research to focus on the discovery or the truth that provoked a positive or a negative result.A case study should have the following compelling attributes:
- Challenge Faced by the subject
- Suggested Solution
- Results Expected
- Results Obtained
- Causes of the Obtained Result
Please Click Here for a sample Case Study. This sample case study explains the business strategy of Wal-Mart.
